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Don’t Panic: How To Analyze Social Media and Tech Vendors
One of the problems facing every company in social media and digital marketing is the crazy number of choices available when it comes to tools, vendors, etc. Not one of us has an infinite amount of...
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New Webinar: ABCs of Marketing Your Blog and Brand
Building a brand with a blog takes a lot of time and effort, and results aren’t always immediately obvious. However, a blog is one of the cornerstones of content marketing. Without it, you lose the...
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How to Create Animated GIFs for Twitter
Quick update: There’s an iOS app Spark that I read about that will help you make GIFs in seconds. You’re welcome. Video content is great and wonderfully compelling, but it doesn’t play in every...
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Stop Hesitating: 6 Ways to Move Your PR Program Forward
As a communications professional, you’ve probably invested a lot of time in learning new technologies and building your networks on social. There are many ways to learn more about how to improve your...
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Google Analytics 101: 5 Updated Metrics for Public Relations
One of the greatest challenges of Google Analytics is the frequency at which Google iterates the application, making changes to improve it and add functionality. For people who don’t use it on a daily...
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Sharing Big News
If you haven’t heard, we shared some pretty big news yesterday. As you might imagine, a lot of planning went into our efforts to get the news in front of clients, potential customers, friends and...
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Social Media Quiz – The Easy Answers
A few weeks ago we created and shared a quiz to help you gauge your knowledge of all things social. It wouldn’t be fair of us to leave you hanging without the right answers. What kind of teachers...
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Agile Marketing in Marketing Technology
The day to day in any agency can be a crazy to and fro experience. Whether it’s meetings or things that need to get done, the focus on productivity, multiple clients, multiple projects and other...
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Multitasking (And Cake) is a Lie
We have a lot of things to do on a daily basis. Agency life demands that we divide our attention between multiple clients as well as internal projects that need to be completed. We’ve heard and read a...
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Google’s Primer App – Quick Lessons on PR and Marketing
With the advent of new technologies for the public relations, marketing and advertising industries, it can be hard for a new business or solo entrepreneur to know where to get started and what the...
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Surviving Penguin and Panda Attacks: SEO Basics
Those sneaky penguins! On Friday, October 17, Google released its third Penguin update to it’s search algorithm chock full of new penalties and created some additional rules of thumb for creating...
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Review: Measure What Matters Most – A Think With Google Guide for Marketers
Here at SHIFT we’re big fans of Think With Google. Critical and creative thinking are fast becoming the skills to develop and Google seeks to help with that with this product. Google’s new guide,...
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Create New Social Media Rules for 2015
In 2007, marketers new to the social media game were seeking clear cut guidelines for how to get started on their own social efforts. To give those marketers a “social media rules” book, we looked...
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Facebook SEO and Post Search: What it Means for Brands
This week, Facebook enabled the ability for everyone to search posts. Which means you can now find what you may have thought was forever lost because let’s face it: Scrolling back through that...
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The Future of Marketing with C.C. Chapman
Back in September, we attended the FutureM and INBOUND Conferences in Boston. As you might expect at an event called “Future of Marketing,” we spent a lot of time talking about, well, the future of...
View ArticleHonoring a Dream
Take a little time on your holiday today to watch the entire speech that Martin Luther King, Jr. is so well known for. We’ve embedded the video below and you can read the entire transcript here. Chel...
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How often should you check SEO metrics?
MozCast ‘SEO Weather’ Chart; taller bars indicate more SEO volatility SEO. Those three little letters are enough to make most marketers back away slowly. Search Engine Optimization sounds like a...
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Friday Fun: #Patriots vs. #Seahawks
Photo by Nike Unless you live under a rock, you know that the New England Patriots won the AFC Championship and will be facing off this weekend with the Seattle Seahawks at Super Bowl 49 in sunny...
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Embracing the Data-Driven PR Future (And Math)
Some public relations professionals have said they entered the field to avoid complex math. It seemed like a pretty safe bet. No longer. The Internet has significantly changed the way every industry...
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How will you measure the name of your company?
Brands we recognize by their symbols and letters alone are many when the brand is well established or has been around for years. When establishing a new brand, names need to be easy to remember and...
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